How to Write a Stellar Blog Post for Puptology in 6 Easy Steps

by | Nov 16, 2021 | General | 0 comments

So you’d like to try writing for Puptology but don’t quite know where to start? The good news is that writing becomes easy when you have a clear formula to follow. You already know the subject matter: the fact that you’re reading this means you’re likely an expert on all things dogs and have some really valuable information to share. In this article, we’ll share some simple strategies that make writing blog posts a breeze.

Learn how to write a Puptology blog post

Learning how to write a professional blog post will help you write more quickly and create a post with your audience and search engines in mind. Here are six easy steps you can follow that will give your post the best chance of success:

  1. Choose and use your keyword
  2. Create an appealing and informative headline
  3. Write an introduction that sells your post
  4. Structure the article with sub-headings
  5. Write interesting and digestable content
  6. Conclude your article with a call to action, then edit.

In order to position yourself as an expert in the pet industry, your posts should be in-depth and have a clear purpose. You may be sharing your expertise with a ‘How to’ article, listing facts to showcase and share your knowledge solution or providing a clear solution to an identified problem. You can use our six steps to break down the various components of your article and make it easier to write.

1. Choose your keyword or phrase

You need to choose a keyword that will get traffic. You are writing a blog article to get read, so first and foremost it needs to be found. So before you start writing, think about the terms people might enter into a search engine when looking for the kind of information you are going to provide. The keyword is usually a phrase. In this article, the keyword is ‘how to write a blog post’. Notice that we’ve included the keyword in the article’s title and also a variation of it in our first second-level (H2) heading: Learn how to write a Puptology blog post. It’s ok to rephrase it a little so that it’s use is natural. We’ll aim to include the keyword at least four times in this article and we recommend following this pattern in your article for best results.

2. Create an appealing and informative headline

Knowing how to create an appealing and informative headline is a necessary part of blog writing. Your first step is to include your keyword, but there are other steps you can take to give your heading more punch. Here are some tips to make your headline stand out:

  • Minimize common words such as: a, for, how, in, to, with.
  • Consider including uncommon words to get more clicks.
  • Use emotional words, as emotions often drive interest.
  • Introduce power words, eg: how to, easy, brilliant, beloved, entertaining, fearless.
  • Aim to give your title a positive or negative tone, avoiding neutral.
  • Consider a How To or List headline as these often get more engagement.
  • Keep the length of your headline to a maximum of 55 characters for it to show in search results.

It may not make sense to include all of these tips in the one headline, so choose according to what suits the content of your article. Your article headline is referred to as H1.

3. Write an introduction that sells your post

It is crucial to write an introduction that sells your post, this is your chance to engage your audience, lest they wander off to other tasks. Your introduction should provide a high-level statement that shows your readers how they will benefit from your article. You want them to feel confident that the information is relevant to their needs. At Puptology we generally limit our introductions to four sentences. The first sentence assures the reader they’re in the right place by addressing why they clicked on the article. The second sentence highlights the information we have to offer and the third sentence seeks to link the information provided to their needs. The fourth and final sentence summarises the article’s content. An easy way to start the fourth sentence is:

In this article, we….’

4. Structure the article with sub-headings

When you structure your article with sub-headings from the onset, you make writing seem a lot less foreboding. Instead of seeing one large writing task ahead of you, you can now focus on small, bite-sized pieces of text. It’s easy to create sub-headings for a ‘How To’ or List article. This is a ‘How To” article and as you can see the sub-headings reflect the list of steps outlined above. Similarly, in a ‘List’ article such as 10 Cute Hypoallergenic Dogs that Don’t Shed the sub-headings relate to each dog on the list.

If your sub-headings aren’t easy to define, you can use a sub-heading placeholder to help you get started. In general, your posts should be around 1,500 words, your paragraphs should be no more than 100 words and you should have no more than three paragraphs under a sub-heading. This helps your reader scan your article for useful information and it means that you should have at least five sub-headings.

Article and sub-heading template

Looking for a little help? Here’s a template you can copy and paste into your article to assist with structuring:

Article Title/Headline (Include Keyword) – H1

Introduction: four sentences. The last sentence to begin: In this article, we...

H2 – Second-level sub-heading for main content (Include Keyword)

Provide further context about the purpose of the article. If you are writing a ‘How To’ article, include a numbered list of steps. If you are writing an informative ‘List’ article, provide a numbered summary of your list here.

H2 – Second-level subheading

Text: maximum 100 words per paragraph. Maximum of three paragraphs beneath sub-heading. If further information is included either add an H3 level sub-heading or introduce bullet points.

H3 – Third-level sub-heading (if required).

General content.

H2 – Second-level subheading.

General content.

H3- Third-level subheading

Add general content. Continue to follow this formula for at least five second-level subheadings.

 5. Write interesting and digestable content

You can write interesting content that is easily searched and read without being a professional writer. So back yourself and add a little of your personality to your writing. In general terms, Puptology articles should have a friendly and confident tone, but as a guest author, you’re also showcasing your business and expertise so we welcome a little of you in your articles.

Here are some tips to help you make your blog post stand out:

  • Limit your article to one key theme. This will help you to provide clear and compelling messages.
  • Do pull on the heart strings. Is there a more loveable topic than dogs? It’s perfectly ok to be emotive in your writing as it’s a beautiful and heartfelt topic.
  • Consider finding supportive statistics or enlivening your article with humour (it can be fun and a little cheeky, but never rude or offensive).
  • Breakdown your information into bite-sized pieces.
  • Use an inverted pyramid structure: put the most important information at the top of your article; it’s frustrating to read an article that fills the first few paragraphs with filler text rather than key points.
  • Highlight key messages in your article with bold text. This helps readers navigate to key information.
  • Avoid redundant words and sentences. To keep readers engaged you need to ensure that you’re not wasting their time with fluffy or repetitive statements. Make every sentence count.
  • Overcome writers block. If you have trouble getting started, try writing as you would speak. The trick is simply to get the words down knowing you can finesse your article later.

6. Conclude with a call to action and edit

Remember why you’re writing this article and conclude with a compelling call to action. You’re welcome to link to your business in this paragraph or detail a service the may be useful to people interested in the information provided.

Puptology is all about sharing the puppy love. First and foremost we want to provide valuable information about dogs and help pet owners give their furry friends great lives. But we also want to support industry participants and showcase excellence in this field. One way to add a great call to action is to save an enticing piece of information for your closing paragraph and use it to recapture interest and encourage clicks.

Proofread and edit for perfection

Finally, it’s imperative to edit your post well. There are some great free grammar checking tools available online, but it also pays to read your article aloud and possibly have someone else go over it. The more you finesse your article, the more likely Puptology is to publish it. We will endeavour to publish most articles submitted provided they follow these guidelines, share useful and relevant information and also offer unique content.

The requirement for unique content means you can’t submit articles that are already published elsewhere. For example, if we published an article that was already published on your website it would hurt both yours and our websites in terms of search engine rankings. It would be seen as plagiarism. To avoid this, we check all submissions for duplicate content prior to publishing.


Keen to get started? Download our Blog Post Submission Guidelines and write away. We’re looking forward to reading your masterpiece!

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Puptology is creating an encyclopaedic ode to dogs. It’s a fun site where people can read about their favourite breeds, learn about animal welfare, create funny memes and share in the joy of pet ownership. So sit back, relax and share in the puppy love. Or submit a post! We'd love to hear from you.


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